The problem of image formation of the Ministry of Education and Science of the Republic of Kazakhstan

Aigul Abzhapparova

Abstract: In modern informational society image has become not only an attribute of public confidence in government, but also an indispensable tool for the implementation of policy plans and programs. Nowadays, gaining a positive image is one of the main tasks of every public authority, especially for so socially important and meaningful as the Ministry of Education and Science. And here the special role of the media should be noted in shaping the image of the executive power.

Key words: image, Ministry of Education and Science, public’s trust, content analysis, frame analysis, access to information.

pdf-animated

Post a Comment

Your email is never published nor shared.

You may use these HTML tags and attributes <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

  • Научното електронното списание „Реторика и комуникации” започва да се издава като част от дейностите по проект № 167 от 2011 г., НИС, СУ „Св. Климент Охридски” „Особености на академичната комуникация в интернет (Уеб 2.0): писане и публикуване в научни електронни списания”.
  • Meta