Anca Anton is Senior lecturer at the Faculty of Journalism and Communication Sciences, University of Bucharest, Romania, where she teaches marketing communications, media marketing, corporate and business, PR and communication. Her research covers several fields: the intersection of communication and democratised forms of diplomacy, with a focus on public diplomacy, civil society diplomacy, and digital diplomacy; the transformation of the PR and communication profession and industry (focused on freelancers, PR agencies, CSR and corporate communications) and their intersection with digital and social media; digital government communication. She is a member of EUPRERA, ICA and ECREA. In EUPRERA, she co-leads the Education Network. E-mail: anca.anton@fjsc.ro