Aigul Abzhapparova

Факультета Государственного управления, Московского Государственного университета им. Ломоносова Имейл: aigul787@mail.ru

Abstract: In modern informational society image has become not only an attribute of public confidence in government, but also an indispensable tool for the implementation of policy plans and programs. Nowadays, gaining a positive image is one of the main tasks of every public authority, especially for so socially important and meaningful as the Ministry of Education and Science. And here the special role of the media should be noted in shaping the image of the executive power.

Key words: image, Ministry of Education and Science, public’s trust, content analysis, frame analysis, access to information.