Editor’s Words – Rhetoric and Communications Journal, Issue 52, July 2022

Pedagogical Communication and Intercultural Communication


Editor’s Words

Prof. Margarita Bakracheva, PhD

Sofia University “St. Kliment Ohridski”

E-mail: mbakrachev@uni–sofia.bg

Assoc. Prof. Maya Sotirova, PhD

South-West University “Neofit Rilski” – Blagoevgrad

E-mail: mayasotirova@swu.bg

Issue 52 of the Rhetoric and Communications Journal is devoted to two thematic and problem areas in contemporary science: pedagogical communication and intercultural communication, with some publications revealing the intersections between them. The issue includes both theoretical reviews and research articles on current topics in education, business and society. The authors raise points of discussion and outline opportunities for future research, adopting an interdisciplinary approach and utilising well-established methods and methodologies. Results of analyses of the communication and its management in schools and universities in Bulgaria and Germany are presented. Factors are identified and possibilities for optimization of communication are presented, taking into account the intercultural differences in diverse social, cultural and educational contexts.

Siyka Chavdarova-Kostova introduces the pedagogical dimensions of intercultural communicative competence, with a focus to practice; the author distinguishes important theoretical, methodological and managerial principles.

In her article Yanka Totseva presents empirical results on intercultural and multilingual communication in a university environment and in particular of Greek students from the South-West University “Neofit Rilski”, enrolled in the Master’s programme “Intercultural Education”, delivered in English.

Maya Sotirova describes the specificity of the multicultural career guidance in the school education system; she analyses laws, regulations and orders and outlines the parameters of intercultural competence in the preparation of career guidance specialists for the school education system and in the preparation of mentors in a dual education system.

Hristina Sokolova presents the results of a study, as one of the focuses of the analysis is the cultural sensitivity of Bulgarian teachers teaching at a multi-ethnic secondary school in Bulgaria; she draws conclusions on cultural distance, cultural intelligence, multicultural education, digital literacy, pedagogical competence.

Silvia Tsvetanska discusses the possibility of employing the persuasive influence, well known from the field of communication management in pedagogical communication, tracing this in relation to the achievement of educational goals and attitudes change; she focuses on the skills and competencies of the teacher and the school manager in view of implementing persuasive communication in the pedagogical environment.

In her article Veska Gyuviyska explores the postmodern discourse on the school institution through a philosophical lens; she traces the specific forms of pedagogical communication based on a review of the works of six leading authors – philosophers, sociologists, anthropologists, etc.

Kalina Yocheva analyses the topic of education and its manifestations on websites, virtual communities and social networks; she comes to conclusions regarding the different levels of how educational topics are presented in virtual settings: from official through formal to semi-formal communication.

Two PhD students from Leibniz University in Hanover, Germany – Elizaveta Firsova and Arne Schrader – in their article report research findings related to antisemitism and antiziganism; they focus on the challenges to civic education and review programs and best practices on the topic.

The PhD student Daniel Vasilev outlines the business communications and cultural specifics in the behaviour of generation Z on the grounds of a theoretical review and on the basis of implementing advanced methodology research; this topic deserves future research.

Yovka Tisheva presents the Rhetoric for Innovative Education (RHEFINE) project and the contribution of the Institute of Rhetoric and Communication to it.

The outputs of the IOW Project and the online dictionary and their presentation during a methodology workshop at the 6th ESTIDIA conference, hosted by the University of Alicante, Spain, on 15 June 2022 are presented.

Ivanka Mavrodieva highlights the valuable work done by Miroslav Dachev in his book “The Akathistos Hymn: Word and Image”.

The contributors to issue 52 of the Rhetoric and Communications Journal are traditionally presented.

Брой 52 на сп. „Реторика и комуникации“, юли 2022 г. се издава с финансовата помощ на Фонд научни изследвания, договор № КП-06-НП3/75 от 18 декември 2021 г.

Issue 52 of the Rhetoric and Communications Journal (July 2022) is published with the financial support of the Scientific Research Fund, Contract No. KP-06-NP3/75 of December 18, 2021.