Rhetoric and Communication – 4/2012

Rhetoric and Communication - 4/2012

Rhetoric and Communication – 4/2012

Editors’ Foreword

Dear reader, welcome to the new issue of „Rhetoric and Communications“. The Journal’s mission is to make „cognitive science, education and communication, ICT and rhetoric, viewed as an area of knowledge, teaching and oratorical heritage, research and applied techniques accessible to a wide audience“ (Ivanka Mavrodieva, 2012, R&C, Vol. 3). Thus, we establish a tradition of providing a forum for Bulgarian scholars and students. We hope you find our publication of interest and, as we continue to seek new research and ideas, we hope that you will share your ideas with us.

This issue is meant to achieve a twofold purpose: it is supposed to present recent research in the area of languages and to do that through the modern lingua franca – English. The terms „use“, „function“ and „purpose“ are often applied interchangeably and we intend to clarify their meanings. In addition, „lingua franca“ is a challenging research problem; we plan to pursue it in future volumes of this online journal.

Naturally, authors’ research interests vary and the papers cover diverse topics but the focus of all research projects presented is the same – language use and social context. As for the issue of the choice of the specific working language, the editors’ position is that “it is not an English examination”. We deem a paper scientifically valuable if expression is clear and content is original and convincing. Hence, R&C disclaims responsibility for authors’ styles which experts may not evaluate as flawless; neither does the Journal answer for the ideas expressed. But R&C will make public all valuable research and development work of Bulgarian authors in the area of languages.


Todor Shopov and Gergana Apostolova,


Journal of Rhetoric and Communications



Editors’ Foreword

Communication and Education

Todor Shopov – „Intercomprehension Analysis“

Yoana Yankulova, Donka Petrova – “Specific manifestations of stereotypes in the process of interpersonal communication”

Maria Stoicheva, Ivanka Mavrodieva and Nikolina Tsvetkova – “Social Media and Social Networks – What’s in for Tertiary Education”

Ivo Piperkov – „Educational projects for learners and teaching strategies for analyzing social media (from the perspective of human rights)”

Ekaterina Sofronieva – „Empathy and Communication“

Communication, Media and Policies

Stoitsova, Tolya.,  Pollio, R. Haward and Pollio, Marilyn – „Then and Now: Reflections and Implications in concern of 9/11”

Assia Assenova – „Bioethics and gender the case of in vitro fertilization in Bulgaria”

Communication, Marketing and Business

Maria Sivenkova – “Storytelling in Marketing: On some initiating events in stories of companies, products and brands” Storytelling in Marketing”

Vance Bojkov – „Engeneers and Oral Buisness Communication„

Plamen Pavlov – „Hyperlocal communication as a function of globalistion”

Communication and Languages

Ellie Boyadzhieva, Irena Vassileva – On Some Recent Tendencies Toward Analyticity in Modern Bulgarian

Mariya Bagasheva-Koleva – Emotive tools in target audienceoriented translation“

Yana Manova–Georgieva – Socio-Cultural Aspects of Name Transformation In Translation


Gergana Apostolova – “A Rhetoric of Meanings: The outlines of translated existence”

Ivanka Mavrodieva – „Rhetorical features of academic presentations”

Ivan Cvetanovic – The Listening Skills and Their Influence on Public Speaking Style in the Age of Mass Media

Velitcko Roumentchev – „On the Authenticity of a Speech by Czar Asen II”


Simeonova, Y. – „Speaking Other Languages“ – review of the book


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