Special issue – papers of 4 th ESTIDIA conference
Rhetoric: traditional and new manifestations
Fotini Egglezu – Rhetorical ‘paedeia’ in modern educational settings: From theory to praxis… again
Samuel Mateus – Psychagogia and the Rhetoric of Desire and Affect
Communication and Education
Kathy O’Sullivan – English-medium instruction at university in China – student perceptions
Nikos Filipu – The role of Language Teachers in the CLIL curriculum
Radeya Gesheva – Strategies for interpersonal and inter-group communication in the educational process: 21-st century skills
Strategic and Business Communication
Ivan Angelov – Innovation Culture and Effective Management of Organizations
Philip Stoyanov – Similarities and differences between corporate social responsibility and social marketing
Intercultural Communication and International Branding
Yanka Tosheva, Margarita Bakracheva – Stereotypes and social representations as intercultural dialogue facilitators or impediments
Juliana Popova, Natalya Venelinova – Reconstruction of the internal and external intergroup relations of the University of Ruse through the establishment of a communication strategy and a strategy for international branding
