РЕТОРИКА И КОМУНИКАЦИИ
A Peer Reviewed Scientific Journal – ISSN 1314-4464
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Rhetoric and Communications, Issue 35, 2018

Special issue – papers of 4 th ESTIDIA conference

Editor’s Words

Rhetoric: traditional and new manifestations

Fotini Egglezu – Rhetorical ‘paedeia’ in modern educational settings: From theory to praxis… again

Samuel Mateus – Psychagogia and the Rhetoric of Desire and Affect

Communication and Education

Kathy O’Sullivan – English-medium instruction at university in China – student perceptions

Nikos Filipu – The role of Language Teachers in the CLIL curriculum

Radeya Gesheva – Strategies for interpersonal and inter-group communication in the educational process: 21-st century skills

Strategic and Business Communication

Ivan Angelov – Innovation Culture and Effective Management of Organizations

 

Philip Stoyanov – Similarities and differences between corporate social responsibility and social marketing

Intercultural Communication and International Branding

Yanka Tosheva, Margarita Bakracheva – Stereotypes and social representations as intercultural dialogue facilitators or impediments

Juliana Popova, Natalya Venelinova – Reconstruction of the internal and external intergroup relations of the University of Ruse through the establishment of a communication strategy and a strategy for international branding

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